Google Ads Career Roadmap 2024

Google Ads Career Roadmap 2024

Google Ads Career Roadmap 2024

“Have you heard about Google Ads Career Roadmap 2024? It’s like scrolling in an online market where businesses show their ads. It’s a big digital board where ads pop up in different forms. Some when you’re searching, and others when browsing, or watching YouTube, Businesses choose words(these specific words are called keywords) to show their ads and pay to Google if someone clicks on their ad. What’s cool is you can pick who sees your ads(Literally you can choose everything that you want to show ad to this specific category of persons) and how much you spend on your ads. Plus, you can see if your ads work and change things to improve them. Overall, it’s a smart way for businesses to get noticed by people on the internet.”

What are Google Ads

(Google Ads Career Roadmap 2024) Google Ads is Google’s Pay-Per-Click(PPC) Plataform. It gives power to businesses to enhance their visibility on various Google Platforms. The main ad format in Google Ads is a search ad that appears on the search engine results page(SERP) for search related to the keyword on which ad is running. However, besides search search ads, with Google Ads we can can run many ore more ad formats like display ads, shopping ads, YouTube ads, and others.

Types of Google Ads(Google Ads Career Roadmap 2024)

There are eight different options within Google Ads to consider: Search ad, Display ad, Shopping ad, Video ad, App, Discovery ad, Performance Max ad, and Smart ad. Each variation of Google Ads operates on various Google platforms, channels like YouTube, Google Shopping, the Google SERP, Gmail inboxes, and the Play Store. Additionally, sometimes most ad types offer opportunities to appear on third-party partner sites across the web. I’ll delve into these specific details below as part of exploring the Google Ads Career Roadmap 2024.

1. Search Ads

Google Search Ads

Where it Appears: In Google Search results Cost per Lead: $3-$4 Best for: Businesses that offer products or services that user urgently needs Main Features are

  • A Clearly Defined Targeted audience
  • Using Real-time search queries
  • Light to pocket

What are Search Ads

(Google Ads Career Roadmap 2024) Search ads are online ads that appear in the top of search engine results pages (SERP) like Google, Bing, or Yahoo. These ads are displayed to the audience when they search using specific keywords or questions related to the products or services being advertised. Search ads usually appear at the top of the search engine results pages and they are text-based with a headline and a description and a link to the website. 

How to create a Google Serch ads Campaign

  1. Start by choosing your campaign goal, whatever you want get more visits to your website, receive more phone calls, or have people fill out a form.
  2. Determine your bidding strategy, focusing on conversions, the value of those conversions, or getting more clicks.
  3. Configure your campaign settings, specifying where you want your ads to appear (search, display networks), the locations you’re targeting, preferred languages, and the audience you want to reach.
  4. Add the keywords you want to target or explore auto-generated keyword suggestions.
  5. Craft your ad elements, such as headlines, descriptions, business name, logos, callouts, and URL path to make your ads engaging and attractive.
  6. Set a daily budget of ad that aligns with your campaign goals and resources. Adjustments can be made as needed to optimize your ad performance.

2. Shopping Ads

Google Shopping Ads

Where it Appears: In Google Search results, in shopping, images, maps, in Videos. Cost per Lead: <$1 Best for: Selling physical products or services Main Features are

  • It displays detailed product information, including an image, price, and store name, directly in the search results.
  • Using Real-time search queries
  • Appears on Google properties

What are Shopping Ads

(Google Ads Career Roadmap 2024) Google shopping ads appear in the Regular SERP and also in the Shopping tab. Shopping ad is an ad type that features detailed information about the product that you sell. It showcases detailed information to drive sales and traffic for and online and local store.

Enhanced Visibility: Showing Product images and details directly to customers in search results increases more visibility and attracts more customers. Increase sales Opportunities: Running Shopping ads and showing our products may lead to more traffic and sales in your Business. Google Maps: When someone searches the exact same keyword in Google Maps on which Your add is running then it also shows them this ad in Maps.


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Also, read about the new Instagram Algorithm 2024

3. Display Ads

Google Display Ads

Where it Appears: It appears in the websites, apps, and Google properties on the display network. Cost per Lead: $1-$2 Best for: Brand Awareness, Building Customer Relationship Main Features are

  • It displays around 3 million websites, 650,000 apps, and on various Google platforms like Gmail and YouTube.
  • Effective for retargeting campaigns
  • Display ads are great for brand building, and increasing brand visibility.

What are Display Ads

Google Display ads are graphics-based ads that appear that appear ont he websites and apps and other Google platforms like Gmail and YouTube. These ads come in various virtual formats like in videos, images, and interactive media. These ads have low click through rates but have a high conversion value. They are good for retargeting your audience.

How to create a Google Display ad Campaign

  1. Start by choosing your campaign goal, whatever you want get more visits to your website, receive more phone calls, or have people fill out a form.
  2. Determine your bidding strategy, focusing on conversions, the value of those conversions, or getting more clicks.
  3. Configure your campaign settings, specifying where you want your ads to appear (search, display networks), the locations you’re targeting, preferred languages, and the audience you want to reach.
  4. Add the keywords you want to target or explore auto-generated keyword suggestions.
  5. Craft your ad elements, such as headlines, descriptions, business name, logos, callouts, and URL path to make your ads engaging and attractive.
  6. Set a daily budget of ad that aligns with your campaign goals and resources. Adjustments can be made as needed to optimize your ad performance.

4. App Ads

Google App Ads

Where it Appears: It appears in Youtube, Play Store, Google search, Google display network. Cost per Lead: $3-$4 Best for: App promotion, Increase app visibility, targeting mobile user Main Features are

  • Starts the promotion of mobile apps to drive installation on Google play store or IOS app store
  • It helps in giving detailed insights and analytics about the app
  • It also Displays on a wide range of networks like the display ads

What are App Ads

It is a specific type of advertising service Offered by google for specifically designed for mobile app promotioning. These ads are run on various Google platforms like Play store, Search, YouTube, and all the other apps within the Google Search network.

How to create a Google App Ad campaign

1. First you need to search for the app that you want to advertise then select any one type of campaign variation between 3 of them app install, app engagement, app pre installation. 2. Determine your bidding strategy, focusing on your campaign type. 3. Configure your campaign settings, specifying where you want your ads to appear (search, display networks), the locations you’re targeting, preferred languages, and the audience you want to reach. 4. And set all your URLs, Headings, Call to action and all your needs.

5. Discovery Ads

Google Discovery Ads

Where it Appears: It appears in the YouTube Homepage, Google feed, Google Discover feed Cost per Lead: <$1 Best for: Content promotion, Driving Website Traffic, Increasing Brand awareness. Main Features are

  • In Discover ads, these ads are shown to the people based on their search, interest, search history.
  • These ads are best for mobile users because Discovery is primarily accessed in mobiles.
  • It is Best for Promoting articles, videos and engaging content to a broad audience, it Drives traffic to website and landing pages.

What are Discovery Ads

These ads refer to a type of Ad that specially designed for Google Discover feed. These ads are designed to reach Users who are exploring content related to their interest on their mobile devices.

How to Create a Google Discovery Ads Campaign

1. Select the campaign goal that aligns with your Goals, such as Sales, Leads, Website Traffic, or Brand Awareness. 2. Choose “Discovery” as the campaign type.

  • Set the campaign name and select the campaign subtype.
  • Choose the locations where you want your ads to appear.
  • Set the budget for your campaign and select the bidding strategy.
  • Create an ad group within the campaign.
  • Choose the targeting options such as demographics, interests, behaviors, or remarketing audiences to define your audience.
  • Set your maximum bid for the ad group.

3. And set all your URLs, Headings, Call to action and all your needs.

6. Video Ads

Google Video Ads

Where it Appears: It appears in between YouTube Videos, Google Display Network, Google Search Network Cost per Lead: <$1 Best for: Explainer or How to do content, Targeted messaging, Product or Service Promotion. Main Features are

  • It has flexible budget allocation like (CPV) Cost per view, (CPM) Cost per thousand impressions bidding strategies.
  • Google offers multiple ad formats in it. It includes Tureview, sponsored promotion, bumper ads.
  • It provide detailed analytics including likes, comments, views, watch time.

What are Video Ads

Video ads are types of Ad format that utilizes video content to promote products, services or brands. These ads are displayed on various Google platforms like YouTube, Websites, Apps, and Social media networks.

How to Create Google Video Ads

1. Select the campaign goal that aligns with your objectives, such as Sales, Leads, Website Traffic, or Brand Awareness.. 2. Choose “Video” as the campaign type.

  • Set the campaign name and select the campaign type.
  • Choose the locations where you want that your ad appear.
  • Set the budget of your campaign and select the bidding strategy (CPV or CPM).
  • Create an ad group within the campaign.
  • Choose the targeting options, including demographics, interests, behaviors, or remarketing lists to define your audience.
  • Set your maximum bid for the ad group.

3. Create Video Ads

  • Upload a video content or select a video from your YouTube channel.
  • Add a clickbait title, description, and relevant keywords to the video ad.
  • Choose the ad format (TrueView, bumper ads, etc.) and select a call-to-action (CTA).

7. Performance Max Ads

Where it Appears: It appears on all Google networks or platforms, or partnerships everwhere. Cost per Lead: >$4 Best for: Multi Performance Reach, Broad Audience targeting, Advanced Automation. Main Features are

  • It uses advanced machine leaning and automation techniques to optimize ad placement for various Google Platforms.
  • It allows advertisers to reach a broad audience while maintaining efficiency through automated bidding campaign.
  • These Ads are designed to make people take certain actions wheathers it’s sales, website visits, leads, pr other specific actions.

What are Performance Max Ads

Performance Max ads is a type of advertising format created by Google that uses advanced automation technique and machine learning to optimize ad placements for various Google platforms. These ads has a aim to maximize campaign performance by reaching people across multiple channels like Google Search, Display Network, YouTube, Discovery, Gmail, and it cover almost all Google properties.

How to Create a Performance Max Ad Campaign

1. Set the campaign name and select the campaign type. 2. Set basic details like where you want your ads to show, what languages to use, and if you want Google to help make ad elements. 3. Provide all useful things for your ads like website links, images, logos, videos, headlines, and descriptions. 4. Decide how much money you want to spend on ads each day.(on bidding)

8. Smart Ads

Where it Appears: It appears on Google SERP, YouTube, Google Discover, Gmail, Google Search network where it is relevent to search. Cost per Lead: $3-$4 Best for: It is Ideal for the business looking for easy and automated ad creation without extensive manual point. Main Features are

  • Uses machine learning to automatically optimize ad campaigns and performance.
  • Adapt to different ad formats and placements on various google’s platforms.
  • Focus on achieving specific outcomes.

What are Google Smart Ads

This is a ad format created by Google for advertisers. powered by machine learning and automation designed to make the the process easy for ad creation and optimization. These ads use intelligent algorithms for easily generate and optimize ad creatives across various Google platforms such as Google Search, Display Network, YouTube, and Google Discover.

How to create Smart Ad Campaign

1. Set basic details like where you want your ads to show, what languages to use, and if you want Google to help make ad elements. 2. Provide all useful things for your ads like website links, images, logos, videos, headlines, and descriptions. 3. Review auto generated Headlines, Description and Links and then adjust them according to you. 4. Set your maximum bid for the ad group.


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