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Selling handmade products online

Selling your handmade products online can be a big deal, especially in India where people love unique, handcrafted stuff. In a world full of things made in huge factories, there’s something really special about items made by hand with care and creativity. Taking your handmade creations to the online world is a great chance to show them off to lots of people, let your creativity shine, and give customers something totally special that they won’t find anywhere else.

But before you start raking in those sales, there’s some groundwork you’ve got to cover. This blog is your roadmap, guiding you step-by-step on how to dive into the world of selling handmade products online and setting up a successful eCommerce business in India.

Crafting and selling your own stuff online, especially handmade treasures, is an incredible idea. Let’s make sure your creations reach the right audience and stand out amidst the online crowd, shall we?

Selling Handmade Products online: Step by Step guide

Selling handmade products online can be a rewarding venture. Here’s a comprehensive guide to help you navigate the process successfully

How to sell Craft online a beginners guide

Identify Your Niche: In Selling Handmade Products online

Discovering your niche in the realm of selling handmade products online is like finding that perfect cozy corner where your creations truly shine. It’s all about unraveling what makes your handmade goodies stand out and who exactly would adore them.

Here’s the lowdown:

  • Spotlight Your Unique Touch: Take a moment to spotlight what makes your handmade items extraordinary. Maybe it’s your one-of-a-kind crafting technique, the distinct style you bring, or the top-notch materials you use.
  • Know Your Crew: Dive into understanding who would be over the moon for your creations. Consider their interests, age group, and what gets them all excited. Understanding this helps tailor your products for your dream audience.
  • Survey the Landscape: Take a peek at what others in the handmade world are up to. See what they’re offering and brainstorm how you can carve out your special spot amidst similar products.
  • Showcase Your Value: Shout from the rooftops why your creations are absolutely fabulous. Whether it’s the love and dedication poured into crafting each piece or the exclusive features they boast, let folks know why they can’t resist your goods.
  • Experiment, Learn, Evolve: Don’t shy away from experimenting! Try out different approaches and see what resonates with your potential customers. Embrace feedback and tweak things to make your creations even more irresistible.

In essence, finding your niche in selling handmade products online is uncovering the magic that makes your creations stand out, understanding the folks who’d fall in love with them, and ensuring your goods sparkle in a way that’s entirely your own.

List of most Demanded Handmade things to Sell online 

  • Handcrafted Jewelry: Unique and personalized pieces such as earrings, necklaces, bracelets, and rings crafted from various materials like beads, metals, or gemstones.
  • Artisanal Candles: Hand-poured candles with distinctive scents, designs, and eco-friendly materials like soy wax, beeswax, or essential oils.
  • Customized Clothing and Accessories: Hand-sewn clothing items, including custom-made dresses, bags, hats, scarves, or even hand-painted shoes and sneakers.
  • Homemade Soaps and Bath Products: Artisanal soaps, bath bombs, lotions, and skincare products made with natural ingredients, herbs, and essential oils.
  • Handcrafted Home Decor: Unique home decor items like pottery, ceramics, handmade rugs, wall hangings, macramé, and hand-painted artworks.
  • Personalized Stationery and Cards: Handmade greeting cards, journals, notebooks, and stationery sets designed with artistic flair or customized for special occasions.
  • Wooden Crafts: Hand-carved wooden items such as cutting boards, utensils, furniture, or decorative pieces like wooden signs or sculptures.
  • Art and Crafts Supplies: Handmade craft kits, knitting or crochet supplies, hand-dyed yarn, or unique art supplies for other creatives.
  • Upcycled or Recycled Products: Handcrafted items made from recycled materials like upcycled clothing, repurposed furniture, or eco-friendly accessories.
  • Handmade Toys and Games: Custom-made toys, stuffed animals, puzzles, or wooden games crafted with attention to detail and safety standards.

These handmade products often have a special charm and personal touch that appeals to customers looking for unique, artisanal, and eco-conscious items, making them highly sought-after in the online marketplace.

Create High-Quality Products

create high quality products handmade craft

Crafting high-quality handmade products involves meticulous attention to detail and precision to ensure each piece meets exceptional standards. This meticulous approach ensures that every item crafted reflects superior craftsmanship and uniqueness.

Crafting with Care

  • Attention to Detail: Focusing on the minutest elements of creation, using premium materials, precise measurements, and careful workmanship to achieve perfection.
  • Quality Check: Conducting thorough quality assessments, inspecting materials for flaws, and ensuring consistency in production before finalizing products.

Uniqueness in Designs 

  • Unique Designs: Creating innovative designs that set your products apart, incorporating personalized touches, and experimenting with different techniques.
  • Personal Touch: Infusing your creations with your own style and personality to make them stand out in the market.

In essence, crafting high-quality handmade items requires dedication, precision, and a dash of creativity. Each piece should showcase superior craftsmanship, meticulous attention to detail, and a unique touch that appeals to customers.

Choose the Right Platform

Certainly! Here are some platforms where you can sell homemade products:

  • Etsy
  • Amazon Handmade
  • eBay 
  • Shopify
  • Facebook Marketplace
  • Instagram and Pinterest
  • Local Craft Fairs and Markets

Choosing the right platform depends on your product type, target audience, and personal preferences for selling handmade products online.

Pricing Strategies for Selling Handmade Products Online

How to price handmade items
  • Calculating Costs: First things first, understand what it takes to craft your handmade treasures. Consider materials, your time, shipping, and any other expenses that go into making each piece.
  • Adding Your Earnings: Once you’ve got your costs figured out, it’s time to add a fair price for your effort. This ensures you cover your expenses and make a reasonable profit.
  • Understanding the Market: Take a peek at what similar handmade items are selling for. Knowing the market helps you set prices that stand out yet remain appealing to customers.

Smart Moves for Pricing

  • Value Matters: If your handmade goodies are exceptional—maybe they’re super unique or of top-notch quality—don’t hesitate to price them a bit higher. People are willing to pay for something they find valuable.
  • Covering Your Costs: Calculate prices by adding a percentage to your production expenses. This ensures you’re not selling at a loss and gives you a clear view of your profit.
  • Deals that Click: Offering special deals or discounts can attract more buyers. Just make sure these discounts don’t eat into your profits too much.
  • Options for Everyone: Offering different price points for different versions or qualities of your handmade items can cater to various customers and their budgets.
  • Bundle Up for Savings: Selling items together at a slightly reduced price compared to buying separately can encourage customers to grab more.

In summary, nailing the pricing game for handmade products involves understanding your costs, setting prices that make sense, and using strategies that help you earn while keeping your customers happy.

Smooth Handling of Orders and Shipping for Handmade Products

  • Efficient Order Management: It’s all about swiftly and accurately handling incoming orders for your unique handmade items. This includes promptly acknowledging orders, updating your inventory, and preparing products for shipping without delays.
  • Seamless Order Fulfillment: Once an order is received, ensuring a hassle-free process for fulfilling it. This involves carefully picking the handmade items, securely packaging them, and getting them ready to ship out promptly.

Choosing the Right Shipping Methods

Right Packaging and shipping method
  • Selecting Reliable Shipping Services: Opt for shipping partners or services that suit your needs and the delicate nature of handmade goods. Consider reliability, speed, cost-effectiveness, and tracking options for safe and timely delivery.
  • Ensuring Secure Packaging: Safeguarding the quality of your handmade products during transit is vital. Choose packaging materials that offer adequate protection to preserve the uniqueness and quality of your items.
  • Balancing Costs and Service Quality: Assess shipping expenses in relation to the value of your handmade products and customer expectations. Strive for a balance between affordable shipping rates and meeting delivery timelines for customer satisfaction.
  • Insights on International Shipping: If selling globally, grasp the essential elements of shipping overseas. Understand customs procedures, potential taxes, and estimated delivery times for smooth international deliveries of your handmade creations.

Managing orders and shipping of handmade products is a crucial part of ensuring a seamless journey from order placement to the safe delivery of your unique creations. It involves efficient order processing, careful handling of products, and selecting shipping methods that align with the delicate nature of handmade items while meeting customer expectations.

Overcoming Challenges in Selling Handmade Products Online

  • Maintaining Consistency: Keeping a steady rhythm in crafting, promoting, and delivering your wonderful handmade items. Consistency helps build trust with your audience and establishes your brand’s reliability.
  • Adapting to Market Shifts: Being flexible enough to adjust to changes in customer preferences or market trends. This might mean updating your product range, refining your marketing tactics, or exploring new online avenues to reach customers.

Dealing with Competition and Setbacks

  • Navigating Competition: Understanding what your competitors are up to while focusing on what makes your handmade products exceptional. Highlight your unique features to stand out amidst competition online.
  • Addressing Setbacks: Handling tough situations like a drop in sales or unexpected challenges in production. Stay resilient, find solutions, and use setbacks as opportunities to learn and enhance your business strategies.

Selling handmade products online isn’t always smooth sailing. It involves staying consistent, adapting to changes, and standing out amidst competition while navigating through setbacks. Learning from challenges helps in evolving your business and achieving success in the online marketplace.


When you start selling handmade products online, it’s more than just putting them out there. It’s about loving what you create, being imaginative, and planning things out well. By following the steps we’ve chatted about and using the internet wisely, you can turn your crafty passion into a cool online business.


  • How do I decide what to charge for my handmade stuff?

To set prices, add up what it costs to make your items and then add a reasonable amount for profit. Also, take a look at what similar things are selling for to get an idea.

  • Where are the best spots to sell handmade things online?

Places like Etsy, Amazon Handmade, eBay, and Shopify are great for selling handmade items. Find the ones that fit what you’re selling and who you want to sell to.

  • How do I make sure my handmade items are always top quality?

Keep using the same materials and methods each time you make something. Check what you create to make sure it meets your standards.

  • Is being on social media really necessary for selling handmade things?

Being on social media can really help you show off your creations, chat with customers, and reach more people by sharing your story.

  • What kind of problems might I face starting a handmade business online?

You might have challenges with pricing, dealing with competition, keeping up quality, managing your stock, or keeping up with what customers want. Overcoming these means being adaptable and always learning.